By Heather Beasley, dramaturg
Stephen Weitz as Cyrano, photo by Michael Ensminger
After the work-packed exhaustion of tech week comes the thrill of opening night, and Cyrano‘s first time before a live audience. The many hours of rehearsal, choral practices, fight calls, set-building, light-hanging, drop-painting, music recording…they all boil down to the chance to tell this glorious, swashbuckling tale to the people who come through the Lone Tree Arts Center doors.
But long before anyone bought a ticket for our show, a few unsung heroes of nonprofit theatre already thought about how to get you to join our audience. The marketing team came up with graphics that caught your eye, and story capsules that captured the essence of a play in just a few sentences. They made sure the word about Cyrano spread high and low–from print ads, to postcards in your mailbox, to your Facebook feed, to preview stories in your local newspaper. At the most basic level, it only takes two things to create theatre, really–an actor and an audience–and we couldn’t draw an audience without the help of our marketing team.
Once they’ve attracted your attention, the box office staff has the front-line customer service job of making you glad you’ve decided to buy a ticket to see our show. The concessions staff and ushers may help you toward your seat, with a tasty beverage in hand, as you find your spot and wait for the show to begin.
Meanwhile, backstage, the stage manager is counting down: “Half-hour!” “Ten minutes to curtain.” “Places, please.” Set pieces are placed, volume levels verified, comestible props prepared, and stage weapons checked for safety. Some last-minute emergency always creates a bit of heightened drama: a shoe heel breaks, a button pops, a prop light breaks…there’s always one more problem to solve. But ready or not, the time does inevitably come, and the overture begins.
Once that magical opening night performance gets rolling, our focus turns back to you, the audience. We wonder: Will you laugh? Will you cry? Will you be touched by this sweet, brashly romantic, heroic comedy? The production team members lucky enough to sit in the house on opening night often watch the audience members–friends, family members, theatre critics, strangers. Our satisfaction comes from watching you experience our work and get caught up in the story. For a few hours, you can leave your real-world cares behind and enjoy a story that’s larger than life.